Frédéric Pinsonneault
Strengthening national leadership to support continued growth across Canada
Pointe-Claire, QC — March 19, 2026 — True North Distribution is pleased to announce the appointment of Frédéric Pinsonneault as National Sales Director. In this role, Frédéric will lead the company’s national sales strategy, working closely with retail partners and brand collaborators to support the company’s continued expansion across Canada.
Frédéric Pinsonneault joins True North Distribution with extensive experience in sales leadership, account development, and the Canadian audio market. Known for his relationship-driven approach, vast technical knowledge, and deep understanding of retailer needs, he brings a strong track record of building partnerships and driving sustainable growth.
His appointment comes at an important moment for True North Distribution, following its recent launch as a joint venture between Fidelity Imports and Playback Distribution. As the company continues to grow its portfolio of premium audio brands and expand its dealer network, Pinsonneault will play a key role in shaping its national sales organization.
To ensure comprehensive national coverage, Frédéric will be supported by a network of experienced independent sales representatives across Canada, including Kristian Black of L’Agence Kris Black, Iain Richardson of Richardson Hifi, and Marvin Woycenko of FC Marketing. Together, this team provides strong regional expertise and ensures consistent support for retail partners from coast to coast.
“Frédéric brings a thoughtful and balanced approach to sales—one that aligns perfectly with how we want to build this business,” said Steve Jain, Fidelity Imports. “We’ve always believed that strong relationships and long-term thinking are essential, and Frédéric shares that perspective. We’re very pleased to have him on board.”
“From the beginning, our goal has been to create something reliable and supportive for our retail partners,” said Matt Hegt, Fidelity Imports. “Frédéric’s experience and understanding of the Canadian market will help us continue to build that foundation in a meaningful way.”
“Frédéric understands the connection between great products, strong partnerships, and the overall listening experience,” said Rob Standley, Playback Distribution. “His ability to bring those elements together makes him a natural fit for True North Distribution as we continue to grow.”
“I’m excited to join True North Distribution at such an early and important stage,” said Pinsonneault. “There’s a clear vision behind the company, grounded in both passion for music and respect for the craft behind the products. I look forward to working with the team and our retail partners to help build something lasting across Canada.”
In his role as National Sales Director, Frédéric Pinsonneault will focus on expanding dealer relationships, supporting retail success, and helping bring a carefully curated selection of high-fidelity audio brands to Canadian music lovers.
About True North Distribution
True North Distribution is a Canadian distributor of premium audio equipment founded through a joint venture between Fidelity Imports and Playback Distribution. Built by music lovers for music lovers, the company focuses on brands that embody craftsmanship, thoughtful engineering, and a passion for authentic musical reproduction.
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